23 May Importance Of Technology
The State Plan of Organization fails to address technology and its use in conducting the business of the NCGOP. This is a serious deficiency that I will remediate immediately upon assuming the role as Party Chairman.
Proper application of technology is vital to our future survival as a party. There is no substitute for going door-to-door, shaking hands and campaigning for Republicans; but there are numerous means of complementing those efforts to reach the ‘connected’ voters in a more efficient and productive manner.
First and foremost, we need to maintain static and dynamic content on our NCGOP website much more effectively. It has been poorly maintained for years. I will assign responsibility for its future maintenance and personally check it daily to ensure it meets standards in educating and informing party operatives and the general public on our events, our message and our brand.
It is an NCGOP state-level responsibility to receive the statewide voter registration database and merge that data in with other authoritative commercial sources that can help us know all about the state’s prospective voter base. With proper management of that data, using appropriate application software, we will enable our county and precinct leaders to prepare useful walk and call plans that optimize their outreach in voter registration drives and get-out-the-vote (GOTV) efforts. This one improvement, alone, would have changed the outcome in the Governor’s race in 2016 and the Supreme Court races in both 2016 and 2018.
It is also an NCGOP party responsibility to share best practices in the use of digital methods across the state. Very little has been done to share best practices in use of social media, mass communications, and emerging new media for messaging and voter outreach.
Inside the NCGOP we have several cutting edge practitioners of 21st Century application, data and communications technologies who are eager and willing to share their expertise to help the NCGOP grow and prosper. Within 60 days after being elected, I will form a task force that brings this expertise together to develop a strategic technology plan we will execute to win, and win convincingly in the 2020 election cycle.