23 May Fundraising Done Right
Although the State Plan of Organization does not address fundraising, it is a vital function and an important duty of the NCGOP. Our problem with past fundraising is that we fail to treat it like an essential part of our business.
As an experienced corporate sales executive, I know how to build a brand and value proposition, then sell that brand and value to targeted clients. I know how to develop a pipeline for future revenues and to manage that pipeline to ensure cash flows into the business. I closed more than $100M in sales during my 10-year career as an IT Sales Executive. I will bring that expertise to the NCGOP for full time sales and marketing of our brand and value to prospects, large and small.
As with most businesses, our ability to sell our message and values to prospective contributors is shared across the party spectrum. Local efforts should be focused on sustaining the local party organizations and their candidates. Our districts should be focused on fundraising for support of judicial and congressional races. And our state-level activities ought to be focused on helping state-level candidates win and on sustaining the party headquarters.
I do not believe the party should be using our annual state convention as a profit center for fundraising. Frankly, elevated prices for the convention discourages many of the party faithful from attending and creates divided loyalty between the counties and the state-level organization. We need to keep convention prices to the absolute lowest levels to increase participation and sustain party unity. The end result will be a larger base of GOP support, more collaboration with that base, and broader membership in the party. This will enhance our collaborative fundraising efforts.
Finally, the NCGOP needs a stable year-round cash flow system that sustains core operations throughout the election cycle. For years, we have experienced ups and downs in cash flows, sometimes having to furlough essential staff at inopportune times because of lack of funds. As an experienced business unit manager, I know how to sustain stable operations and set aside funding for surge activities when needed during the election cycle.